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At Rekall Consulting, I spearheaded a branding transformation, maturing their identity from adolescent graphics to a sophisticated, space-themed beacon in tech recruitment. Collaborating closely with the CEO, we drew upon his vision and passion, shaping a brand narrative centered around interstellar exploration. This repositioning moved away from cartoonish visuals to embrace realism, reflecting the awe of deep space and aligning with the company’s mission of sourcing rare, exceptional tech talent—akin to cosmic voyagers discovering invaluable resources. The evolved brand now portrays Rekall as visionary space explorers, a metaphor for their dedication to connecting outstanding individuals with cutting-edge tech firms. Our visual and verbal metamorphosis, featuring cosmic hues and a luminous triangle logo, signifies innovation, guiding the tech talent journey with newfound clarity and a futuristic outlook.
