Advanced

For Advanced, I focused on creating clean and minimal design systems that aligned with their forward-thinking brand values. Each social and email campaign was crafted with clarity and emotion in mind, using pared-back layouts, strong typographic hierarchy, and subtle use of colour. The intention was to cut through digital noise with a calm, confident voice—where the design would guide attention without overwhelming.

By blending simplicity with emotional resonance, the campaigns highlighted Advanced’s innovative services while remaining approachable and human. The result was a suite of visuals and emails that not only looked sharp but also improved engagement and brand consistency across channels.

I was responsible for delivering a complete social and email marketing strategy from the ground up. This included:

• Competitor research & analytical study – to understand market positioning, identify opportunities, and benchmark best practices.

• Audience segmentation – creating clear personas and customer journeys to ensure targeted and relevant messaging.

• Strategic roadmap & recommendations report – a detailed document outlining positioning, campaign ideas, and execution plans.

• Content calendar (Google Docs) – a full campaign calendar with key themes, scheduling, and asset planning for both social and email.

• Campaign execution – clean, minimal, and emotionally engaging designs for social media and email, ensuring brand consistency and strong engagement.

The outcome was a structured, insight-driven approach that balanced strategy with creative execution—giving Advanced a sustainable system to communicate with clarity and impact across their digital channels.