CAVANI

The Cavani rebrand was rooted in a vision of transforming the label from a purely formalwear business into a true lifestyle brand. My approach drew inspiration from Italian sprezzatura—the art of looking effortlessly stylish—paired with the understated confidence of British tailoring. This duality informed the visual language: refined, minimal, and timeless, yet with deliberate touches that embrace imperfection and individuality.

The introduction of the Cavani lion emblem established a versatile icon—luxurious yet modern—allowing the brand to carry its heritage across apparel, digital, and print with a mark as recognisable as any high fashion house. Deep navy and muted neutrals were selected to convey sophistication and durability, while gold accents inject a sense of prestige and exclusivity. Typography choices balance bold, contemporary sans-serifs with elegant serifs to reflect both modernity and tradition.

Every design decision was made to echo Cavani’s brand promise: clothing not just as attire, but as a statement of intent. The result is a cohesive identity that elevates Cavani into the realm of aspirational lifestyle branding, offering customers more than style—confidence, heritage, and authenticity crafted for life.